A free product-map tool for people with a craft

You may already know what to sell. You just haven't named it yet.

Answer seven short questions. Otium will find the patterns in your work, shape them into three products, choose the strongest one, and show you what to prove first.

Map what I could sell

Free · about four minutes · copy sent by email

The material already in your work

01

What you know

02

Who asks you

03

What they want

CANDIDATE 01Direction one
CANDIDATE 02Direction two
CANDIDATE 03Direction three

RECOMMENDED FIRST MOVE

One clear offer to test

Fig. 1 — Experience, arranged into an offer.

Start with what is real

Begin with the work that already feels natural.

Before the shop

Start with evidence, not a blank page.

01

Patterns

The work you repeat without thinking.

02

Demand

The questions people already bring to you.

03

Proof

The smallest result that can earn belief.