everything included

Everything your online shop needs. In one place.

Otto helps you choose what to sell, builds the page, and helps you keep in touch. Otium takes payment and gives customers what they bought.

Here’s what Otium can do,one job at a time

Choose what to sell

  • Find an idea people want

    Answer a few questions about what you know and who you help. Otto checks what people are looking for, what already exists, and what they pay.

    A few questions in, you have 3 clear ideas with suggested prices.

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  • Build the page

    Otto writes the page, adds your product, and gets it ready at your own link. Ask for changes in the same words you would use with a person. Nothing goes live until you approve it.

    "Make the first paragraph warmer". A new draft is ready.

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Help people buy and use it

  • Take payments and offer useful extras

    Customers can pay by card, Apple Pay, or Google Pay. You can offer one related extra before or just after they buy. The money goes to your Stripe account.

    $27 course, with a $9 workbook offered at checkout.

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  • Sell monthly access

    Charge monthly or yearly for a newsletter, membership, or community. Otium handles renewals and lets customers update or cancel their own plan.

    A $9 monthly membership that customers can cancel themselves.

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  • Give customers their lessons and files

    Each customer gets a private page with what they bought. It can hold videos, downloads, lessons, worksheets, and their progress.

    5 lessons, each with a video and printable worksheet.

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  • Turn your method into a useful tool

    A customer answers questions or uploads a photo. The tool follows your method to make a plan, suggest a next step, or show a result.

    Your recipes become a weekly meal plan and grocery list.

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Stay in touch

  • Write a blog and send emails

    Publish free posts, ask for an email before someone keeps reading, or save a post for paying customers. The same piece can also be sent by email.

    One piece of writing can become both a blog post and an email.

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  • Give customers a private place to talk

    Your customers can ask questions, share progress, and talk to each other. You can keep important posts at the top and remove anything that does not belong.

    The weekly thread your members show up for.

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  • Prepare Instagram replies

    Otto writes the public reply, private message, and link for you to send. Automatic sending is built but stays off until Instagram approves Otium.

    They comment "PLAN". Your reply and link are ready to send.

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  • Create posts and free guides

    Turn what you teach into picture posts, captions, and useful free guides. Otto uses your own ideas, examples, and way of speaking.

    A free warm-up guide becomes a post that grows your email list.

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  • Prepare ads to try

    Otto makes a few square images, headlines, and short descriptions for Facebook and Instagram ads. You choose what to try.

    3 images and a few versions of the words, ready to use.

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  • Grow and email your list

    People join from your page and receive a welcome email with the free thing you promised. Otto can draft later emails for you to review and send.

    A new subscriber gets the free guide in their inbox.

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Keep the shop running

  • Ask Otto to make a change

    Ask for a new page, a different price, a blog post, or an email. Otto prepares the change. Nothing goes live until you approve it.

    "Add a smaller $19 version". The draft waits for your OK.

  • Read one note in the morning

    One short note tells you what sold, who joined, what customers said, and what is waiting for your approval. No pings all day.

    While you were away: 3 sales, 14 customers answered.

  • Ask what is working

    Ask how many people bought, joined your list, or came back. Otto answers from your real numbers.

    "How did last week go?" 9 sales and 41 new subscribers.

  • Keep what you know in one place

    Add a thought, a notebook photo, or a useful link. Otto keeps it organized and uses it when helping you write.

    A notebook photo is saved with the rest of your teaching notes.

  • Find kind words worth sharing

    When a customer shares a real win, Otto brings it to you. With their permission, you can add it to your page.

    Ana's week-three win can become a quote on your page.

built for whatever you sell

Start with what you know.

A piano teacher and a nutrition coach should not get the same plan. Otto asks about your work first, then builds around it.

The piano teacher

A mini course

Answers a few questions about how she teaches beginners. Otto writes five complete lessons with practice drills and builds the private course player. She can add her own videos or worksheets when she has them.

LessonsDownloadsWelcome emailBlog

$47 course · a free warm-up sheet grows her email list · full play →

The barber educator

A haircut preview tool

Sells "preview your cut". A customer uploads a photo and sees the haircut on their own face. His experience guides the result, and he chooses how many previews each person can make.

Photo toolPaymentDaily limit

$17 access · 20 previews a day included · full play →

The nutrition coach

A meal-planning tool

Adds her recipes and the way she plans meals. A client shares their allergies, goals, and city once. Each week they get a meal plan, a grocery list, and answers based on her approach.

Meal planGrocery listQuestionsMonthly payment

$19 a month · plan, list, and questions included · full play →

The writer

A paid newsletter

Some posts are open to everyone. Some ask for an email before the reader continues. Her best work is for paying readers, all on her own website.

BlogEmailsMonthly paymentSign-up form

$9 a month · free posts grow her email list · full play →

The community host

A private membership

Members pay monthly to learn with him and each other. A weekly post gives everyone a place to check in. The course sits beside the conversation, and members can manage their own payments.

Member roomMonthly paymentCourseHost controls

$29 a month · members can cancel themselves · full play →

The template seller

A digital pack

Sells a $27 pack of templates. Customers can add a $9 workbook before they pay and a $17 tutorial just after. Every file waits on one private page.

DownloadsUseful extrasPrivate pageCustomer emails

$27 + $9 + $17 per happy buyer · full play →

The developer

A plugin / AI skill

Sells a Claude or Codex skill as a download with a 15-minute setup lesson. Customers ask questions in the private community. Otto prepares Instagram replies for the creator to send.

DownloadsSetup lessonCommunityReply drafts

$47 skill · support lives in the community · full play →

Your case

Whatever you know best

The discovery interview starts from your craft and your audience, not a template. Ten minutes in, you’ll know what to launch.

Modular by default

Use what you need. Switch off the rest.

Use only the parts that fit your work. You might need a course and an email list, but no community. Switch the rest off. Your settings will still be there if you need them later.

$49/mo · everything included · your own Stripe account

Build my shop →